How Much Should a Work Message Change for Each Audience?

The same update may need to help one reader make a decision and another carry out the next step. Reusing identical wording can leave both guessing; tailoring every version too freely can make it sound like the facts changed.

When you adapt a work message for different audiences, what should stay fixed—and what should change? For example, should the core claim and its limits remain identical while the examples, detail, and requested action shift?